The Company
Freezerbot is a food distribution business that connects restaurants and food service operations with suppliers of frozen goods. Founded by Mike — who is also the founder of Associates AI — it's a business that lives on relationships, timing, and good data.
As Associates AI's first engagement, Freezerbot became the proving ground for what managed AI agents could actually do for a small, fast-moving business. We built on it, broke things, fixed them, and learned what works. The result is a set of agents that run quietly in the background every single day.
The Challenge
Prospecting was a full-time job
Finding potential restaurant and food service clients meant manually searching, vetting, and entering leads into HubSpot. Hours of work per week — and the pipeline was still never as full as it needed to be.
The CRM was always out of date
CRM data goes stale fast. Contacts move, emails change, companies shift. Keeping HubSpot current required constant manual attention that nobody had time for — so it often didn't happen.
Code releases were nerve-wracking
Deploying new features to Freezerbot's platform required manual steps, coordination, and someone watching the process. Every release was a small event — and a distraction from actual business.
No daily visibility into what was happening
Without a structured daily overview, important developments — new leads, email activity, pipeline movement — could be missed or go unnoticed until it was too late to act.
What We Deployed
We deployed four agents across Freezerbot's operations. Each runs on a defined schedule, reports on its activity, and handles its domain without human intervention.
Prospecting Agent
Connected to Seamless.ai for lead discovery and HubSpot for CRM entry. Runs on a daily schedule, pulling qualified leads that match Freezerbot's ideal customer profile and entering them directly into the pipeline — ready for outreach.
Email Triage Agent
Watches the business inbox, categorizes incoming mail, and drafts responses for review. No more missed inquiries. No more time spent on sorting. The important emails surface automatically — the rest are handled.
Automated Code Release Agent
When code is ready, the agent handles the deployment process: running checks, executing the release, and confirming success. No more manual coordination. Push code — the agent handles the rest.
Daily Business Digest
Every morning: a concise summary of what happened yesterday, what's pending today, and what needs attention. Pipeline updates, email activity, new leads — pulled together automatically so the day starts with full visibility.
The Results
Zero
Hours spent on manual prospecting each week
Always
CRM data current — no more stale contacts
Daily
Business visibility delivered every morning
Freezerbot's pipeline is consistently full with qualified leads it never had to manually find. Code ships faster with less risk. And the team starts each day knowing exactly what's happening in the business — without spending an hour pulling that information together themselves.