The Company
Snow Sisters is a family-owned mobile treats business in Ohio, run by sisters Linda and Heather. They bring snow cones (six flavors, mix & match, plus custom options), fresh squeezed lemonade, State Fair Mini Donuts, and Dippin' Dots to events of every size — private parties, public festivals, corporate events, and OSU game days. They operate a food truck and also do catering-style setups for indoor and outdoor events.
The challenge was that running a food truck and managing event bookings across a packed calendar left no bandwidth for back-office work. Scheduling, customer communication, reminders, follow-ups — it was all manual, all time-consuming, and all at risk of slipping through the cracks during busy event seasons.
The Challenge
Events could slip through the cracks
Managing a calendar of private parties, public festivals, OSU events, and corporate bookings — while actually working those events with the food truck — meant bookings could be forgotten, misscheduled, or inadequately prepared for. A missed event isn't just lost revenue; it's a broken commitment.
Customer communication was manual and inconsistent
Following up with event organizers, sending confirmations, answering questions about menu options, pricing, and logistics — all of it was done by hand, when there was time. During busy seasons, things slipped. A late follow-up (or none at all) leaves a bad impression for a business that runs entirely on word-of-mouth.
No systematic reminders for upcoming commitments
Without automated reminders, preparation for upcoming events relied entirely on whoever happened to check the calendar. The margin for error was uncomfortably thin for a business where showing up on time and ready matters.
What We Deployed
Three automated workflows now handle the operational side of Snow Sisters — quietly, reliably, and without needing to be told what to do each day.
Event Reminder System
Monitors the events calendar and sends timely reminders before each booking — giving the team advance notice to prepare, coordinate logistics, and confirm details with the client. No event slips through without a proper heads-up.
Customer Communication Agent
Handles the customer touchpoints that matter most: booking confirmations, event day details, post-event follow-ups, and answers to common questions. Every client gets a consistent, professional experience — without the owner spending hours on their phone between events.
Scheduling Automation
Keeps the event calendar organized and conflict-free. When new bookings come in, the agent checks availability, flags potential conflicts, and updates the schedule — keeping everyone on the same page without a spreadsheet or a back-and-forth email chain.
We're two people running a mobile vending business — Dippin' Dots, shaved ice, events all over the region. We're not a tech company, and we were never going to hire someone to manage our website, run ads, and handle SEO. That stuff just didn't get done. Our website was two years out of date, we had no real presence in local search, and re-engaging venues we'd worked with before was just something we kept meaning to do. Our Associates AI agent handles all of it now. The website stays current, we show up in local search, and our agent sends personalized outreach to venues and event organizers who haven't booked us in a while — actual real emails, not a newsletter blast. It's not automation that feels cheap. It works because it doesn't look automated.
The Results
Zero
Missed event bookings since deployment
100%
Customers receive timely follow-up automatically
Hours
Saved each week on admin that used to be manual
Linda and Heather now focus entirely on what they're best at — delivering great experiences at events. The agents handle the before and after, so clients always feel taken care of, even when the sisters are neck-deep in a busy event day serving snow cones and Dippin' Dots. The business runs like it has an office manager it never had to hire.
Curious what it takes to get started? See our plans and pricing →