IoT / Hardware Startup
Freezerbot
Co-Founder & CEO
"I'm the technical founder — I build the product myself. The problem isn't that I can't do the work, it's that I'm one person and there's always more to do than time allows. My Associates AI agent changed what I can accomplish in a day. Agentic coding lets me parallelize work I used to do sequentially. My agent runs sales prospecting — personalized outreach to new leads and customers who've gone quiet — so I'm not losing deals while I'm heads-down on the product. Customer email templates, feature brainstorming, SEO optimizations — that work now gets done instead of sitting in a backlog. It's not replacing my judgment, it's multiplying what I can ship with it."
Challenges
- → One technical founder doing the work of a full team — everything sequential
- → Sales and outreach going dark while heads-down on product
- → SEO, email templates, feature refinement perpetually backlogged
Outcomes